Sometimes I climb mountains. Most of the time, I live and breathe nonprofits.
In 2013, I was one of three national staff members responsible for launching a political nonprofit that is now endorsed by top conservative thinkers like Mark Levin, Marco Rubio, Glenn Beck, Mike Huckabee, and many more. As a highly engaged grassroots organization that spans all fifty states, I know how movements are built.
Since then, I've used my experience in social media, email fundraising, and digital strategy to help other nonprofits make an impact online.
Oh, and I also summited Kilimanjaro with my husband. The memory's still fresh, so I like to brag about it every chance I get.
"I said goodbye to our larger marketing agency and hired Laura Scala instead. Her results speak for themselves. I've witnessed her build grassroots followings of thousands upon thousands, and in one case, millions. Her ad campaigns have surpassed fundraising goals, and she has played an instrumental role in crafting winning digital strategies. I have recommended her to several non-profits, and will continue to do so!"
Michael P. Farris | President & CEO, Alliance Defending Freedom
Case Studies
The poof is in the pudding. Although every project's objectives and results vary, my goal is to constantly act, learn, and adjust to deliver the best possible outcomes. Check out a few case studies below.
Political nonprofit doubles online giving.
Ad Budget: $10,000/month
During this long-term campaign, I increased the organization’s social media following to over 2.1 million with viral content reaching 9 million users. Lead acquisition campaigns provided a steady stream of low-cost leads, flowing directly into email campaigns, which converted them into donors and activists. In the first year, this digital strategy doubled the organization’s online giving. In the second year, we once again doubled online giving, reaching into seven figures, and developing a sizable monthly giving program.
Political nonprofit smashes year end benchmarks with social and email campaigns.
Ad Budget: $45,000
Reaching new levels of engagement, this organization’s Facebook page increased by 115,130 likes, moving from 160,455 to 275,585 followers. Ad campaigns also generated 103,176 email acquisitions, at an average of $0.30/email address. These results far surpassed original campaign goals, giving the organization strong numbers to report to donors and board members.
Faith-based organization goes deeper to raise money with Facebook ads.
Ad Budget: $25,000+/month
This client had pre-existing social media, marketing, and fundraising teams, but was looking for a fresh set of eyes to write and test new social media fundraising ads. With a nimble turn around time, I was able to deliver ads that quickly became best-performers, delivering a strong ROI and steady stream of new donors.
Let's get to work.
Whether you're looking to grow an established organization, or are just getting started, I'm here to help.
Drop me a message and let's get to work.